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Firtal

Firtal was started in 2007 as a company focusing primarily on internet sales. This quickly evolved and in 2008 we launched the first product which was developed and patented by Firtal. We see ourselves as a venture company, we invest in internet, retail products and business services, and at the moment we are involved in 10 ventures throughout the world. Both through partnerships as well as subsidiaries of Firtal.


Firtal Brands

Firtal Brands focuses on RazorPit, which is a razor blade sharpener, that can extend the life of your razor blades up to 150 shaves. RazorPit is a fully owned subsidiary of Firtal and is operated within the company Firtal Brands. See more here. 


Firtal Web

Firtal Web is our internet branch. With a goal of 1.000.000.000 Dkr in revenue by 2025 we are an ambitous company on track to becoming one of the largest e-commerce ventures in scandinavia. Firtal Web runs the following e-commerce ventures within three verticals.


  • Health
    – Helsebixen – The largest healthcare retailer in Denmark.
    – Viivaa – A specialist retailer within fitness equipment 
    – iforma.se – A specialist in healthcare and organic skin care
  • Male products
    – Made4men.dk – The largest male grooming retailer in Denmark measured in revenue and product assortment.
    – Made4men.no – One of the largest male grooming retailer in Norway measured in revenue and product assortment.
    – Made4men.se – One of the largest male grooming retailer in Sweden measured in revenue and product assortment.
    – Menscare – A specialist retailer focused on the danish market within male grooming
  • Mobile accesories
    – Incover.dk – One of the largest mobile accesories stores in Denmark with more than 12.000 products.
    – Incover.no – One of the largest mobile accesories stores in Norway with more than 12.000 products.

THORNICO invested in Firtal in 2015 through the popular TV show Løvens Hule also known as Dragons' Den and Shark Tank. 

made4men
Firtal has specialized their web shops in health and male grooming products, giving consumers a great product range to choose from accompanied by detailed product descriptions and information. 

Headquarters


Firtal 

Ravnsøvej 40

8240 Risskov

Denmark 


sales@firtal.com


www.firtal.com

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THORNICO A/S   |  Havnegade 36 - 5000 Odense C  |  Denmark  |  Tel: +45 6548 0200  |  Fax: +45 6619 4532  |  E-mail: info@thornico.com

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