Promoting the cause
The popularity of football is rapidly increasing in Afghanistan and it has given the afghan people hope for a brighter future. Therefore hummel and the Afghan Football Federation (AFF) work together in creating better conditions for football in the country and helping people realise that sports can be used as a tool for social change and social impact.
hummel has promoted AFF's fight for creating better conditions for football in the country. Through PR and events hummel has raised awareness and attention in the world press about the social change football has brought to Afghanistan.
The sponsorship has been mentioned by BBC, CBS, CNN, Al Jazeera, ABC, RTL, The Times, Sportweek, Danish national television and other local, regional and international media.
Below are some of the stories that the media has brought.
hummel has promoted AFF's fight for creating better conditions for football in the country. Through PR and events hummel has raised awareness and attention in the world press about the social change football has brought to Afghanistan.
The sponsorship has been mentioned by BBC, CBS, CNN, Al Jazeera, ABC, RTL, The Times, Sportweek, Danish national television and other local, regional and international media.
Below are some of the stories that the media has brought.
The popularity of football is increasing rapidly in Afghanistan and it has given the afghan people hope for a better future
The Afghan victory over ISAF was celebrated by the supporters.
The sponsorship has been mentioned in numerous media outlets.
