On their E.N.D World Tour 2010, The Black Eyed Peas advocated an exceptional recycling initiative which focused on the production of sustainable fabric from recycled plastic bottles. When presented with the opportunity to support this initiative, we did not hesitate.

 RETH¿NK and hummel volunteers were on the road encouraging fans at each show to recycle their plastic bottles in support of RETH¿NK recycled fabrics, used in the new hummel recycled line which was launched in Sweden at the men's Handball World Cup 2011. The national teams of Poland, Serbia, Bahrain and Australia all wore playing kits from the recycled line.

In addition to this, hummel, RETH¿NK and The Black Eyed Peas made a recycled t-shirt available to fans at the merchandise booth. This gave the fans an insight into the possibilities of using recycled plastic bottles.