Inspired by hummel’s rich football heritage, the new nostalgic HUMMEL HIVE collection developed together with the LA-based boutique FourTwoFour on Fairfax and creative minds from Storm Copenhagen, takes its point of departure in hummel’s early sponsorships including the German Bundesliga, Real Madrid and Tottenham Hotspurs over three decades ago.
The collection remixes classic hummel styles with bolder colors with inspiration from youth and street culture and links strongly to the values of team spirit and character. The collection consists of two team sets – one each for 424 and Storm – and includes shirts, tights, shorts and socks. Besides that, the collection also has track suits, sweatshirts, a black coach jacket, a FIFA-approved football and sneakers. The classic football jersey is the collection’s centerpiece and pays tribute to Tottenham and hummel’s iconic Spurs jersey from the ’80s.
The 424 & Storm for HUMMEL HIVE collection will be presented in Copenhagen at the Fashion Week and will be available exclusively instore and online at FourtwoFour on Fairfaz and Storm Copenhagen from August 11. The collection will be available globally in selected stores from August 26.