Title:

We Will Rise Again

Date:
05-09-2016
Image:
DBU
Long text:

A new jersey, a new era. The joy of football, the national pride and the fellowship returns with the new hummel uniform. It is the symbol of hummel’s and DBU’s united mission to awaken the football spirit and reconstruct Denmark as a football nation. Together, they have built the foundation of yet another golden age for Danish football led way with the slogan “we will rise again”. The winner mentality must be intensified, both on the field but also outside. Commercial Director of hummel, Søren Lund, elaborates:


“With the new uniform we want to pay tribute to our Danish history. We use the runic letters, chain mail patterns and not least Holger Danske to bring a renewed fighting spirit to the players, the fans and all of the Danish football nation. We live for football, and we believe that if we are united in the red and white colors, then we can rise again.”


“The combination of design, functionality and storytelling has from day one been our key mission, and we hope that the uniform will make the Danish football fans excited. We believe that we with this uniform can make history, just like we did in the 1980s and with the European Championship in 1992."

FACTS:  

The new uniform was used in action the first time on September 4th, where Denmark won 1-0 against Armenia in the qualifiers for the World Championship in Telia Parken. The new uniform is sold in stores and online and is 100% identical with the one the Danish national team players play in. Read more about the uniform hereDBU2



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