With a joint mission of changing the world through sport & music, Roskilde Festival and hummel have teamed up with the organization GAME to create one big wave of Orange Karma at Roskilde Festival. With different activities, games and parties, the three partners aimed at making a difference for vulnerable children in Denmark.
At the festival this year, festival guests could play beach volleyball, street basketball and beach soccer. A special soccer match between the rebels in Christiania and Roskilde Police was also arranged, starring Mikkel Hansen, one of the world’s best handball players, as official. On the basketball court, hummel sponsored team Stevnsgade Basket also played a special Celebrity Team with some of Denmark’s well known TV and music celebs. All in all, all participants scored a total of 1162 goals, which is the same amount of balls that are being donated to GAME’s work for vulnerable children in Denmark.
At the festival, hummel also has its usual fashionable shops, selling the official Roskilde Festival x hummel collection including the cool Marathona EVO Roskilde sneaks, featured in black or white. At the hummel shop, Christiania Sports Club also came by, celebrating a new contract between the club and hummel that will run until 2019. hummel also invited the passionated ambassadors from Røde Kors Klub 100 into the hummel shop and offered them a customized Christiania Sports Club jersey - to celebrate the new contract. Over 150 members took the offer!
Watch some of all the fun and cool pictures taken from the festival. See hummels Facebook page for more pictures.