By using the levers from e-commerce regarding traffic measurements, conversion rates, re-targeting and profiling of customers, AllUnite puts up free wi-fi connections for consumers across Denmark.
Building on the data received from these outposts, the AllUnite tracking technology allows advertisers to follow consumers 1:1 from exposure to marketing campaigns to local stores, call centres or e-commerce sites. By providing a large variety of services from out-store/in-store ads and business intelligence, AllUnite makes the offline store digital.
AllUnite was founded in September 2013 by serial entrepreneurs from Denmark. At the 2014 Danish E-commerce Awards held by FDIH, the union of Danish internet commerce, AllUnite was awarded the prestigious title of Best New E-commerce Company in 2014.
Internet has moved to the streets via smartphones and other internet connected devices. AllUnite use a global network of free Internet for consumers to provide modern e-commerce tool like an AllUnite version of Google Analytics and AdWords to physical shops.