Ear Labs is an innovative lifestyle tech-startup.
The idea behind SurfEars® was born out of necessity back in 2011 when Christian Dittrich, mechanical engineer and cold water surfer since 25 years, caught a serious ear infection during a surf trip to Morocco. Totally deaf on one ear for nearly a week and forced to stay out of the water, the infection was a real pain to get rid of. It wasn’t the first time and surely not the last.
Tired of having to cope with lousy earplugs, we decided it was time to come up with a better product ourselves, and the company EarLabs was born. We needed something to protect our ears without affecting important senses like hearing or balance since they are crucial for surfers and other water athletes. We wanted a product that allowed you to hear what’s going on around you, embracing the full experience of surfing, swimming or whatever watersport you’re practicing. A product that made it possible to hold a normal conversation and that was so comfortable to use that you could keep it in your ears for hours without even thinking about it.
After about two years of hard work, having been exposed to anything from icy cold winter swells in Sweden to tropical surf in Barbados, we eventually felt we had an earplug that worked better than anything out there. We decided to put it on Kickstarter to validate if there was a large enough market demand. People loved it and the rest is history…
Today SurfEars® is the market leader in earplugs for surfers, distributed globally by Creatures of Leisure and sold in over 1000 stores and 30 countries.
In 2015 EarLabs joined forces with Danish open water swim champion Hans Henrik H. Heming, who came on board with the mission to bring our great innovation to swimmers, who we know share many of the ear-related issues surfers have. SwimEars® allow swimmers to hear their environment, improving safety in open water and make communication with your coach or fellow swimmers much easier.
THORNICO invested in EarLabs in 2016 through the popular TV show Løvens Hule also known as Dragons' Den and Shark Tank.
SurfEars® the worlds first earplug that lets you hear without affecting your hearing. A huge thing for surfers around the world.
SwimEars® hear your coach, improve safety. More time in the water, fewer visits to the doctor.