Earlabs
EARLABS designs and develops smart earplugs that do more than protecting your ears. While they are keeping you safe when you do what you love, they also preserve the sounds that are unmissable parts of the experiences that you are so passionate about.
SurfEars® lets sound in and keeps water out preventing common health problems caused by cold or contaminated water and is the leading brand of earplugs for surfers.
The idea behind SurfEars® was born out of necessity back in 2011 when Christian Dittrich, mechanical engineer and cold water surfer for 25 years, caught a serious ear infection during a surf trip to Morocco. Totally deaf on one ear for nearly a week and forced to stay out of the water, the infection was a real pain to get rid of.
Tired of having to cope with lousy earplugs, they decided it was time to come up with a better product, and the company EarLabs was born. The idea was to create a product that allows you to hear what’s going on around you, embracing the full experience of surfing, swimming or whatever watersport you’re practising. Today SurfEars® is the market leader in earplugs for surfers, distributed globally by Creatures of Leisure and sold in over 1000 stores and 30 countries.
THORNICO invested in EarLabs in 2016 through the popular TV show Løvens Hule also known as Dragons' Den and Shark Tank.
"We needed something to protect our ears without affecting important senses like hearing or balance since they are crucial for surfers and other water athletes."
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