IndieFrame is a content distribution platform with the vision to democratise the media by helping people voice their stories through IndieFrame's app and web, and give the media validated access to raw content for editorial use.
IndieFrame was founded in 2016 by Cecilia Valsted and Lars Brask, two experienced documentary film makers on a quest to create a more diverse and democratic news flow in local and international media.
The platform offers a co-creation tool making it easier for the media to ask for unique and specific content from all over the world. It creates a direct link between the media and independent photographers, video journalists and on-site smartphone reporters. IndieFrame’s mission is to create a more authentic and democratic media image inspired by the people’s perspective. People can share their individual real-life stories and perspective on life, politics, society, current events with local and international media and companies. IndieFrame gives people a voice and brings world events closer to the media.
Indieframe’s newly established spin off brand WALLFRAME - a curated selection of authentic photos from acclaimed photographers available for purchase and delivered printed and framed directly to your home - adds a new dimension to Indieframe’s business.
THORNICO invested in IndieFrame in 2018 through the popular TV show Løvens Hule also known as Dragons' Den and Shark Tank
"In a time when the power of the media is rapidly changing and propaganda and alternative facts are spreading, we want to create a more authentic and democratic media image inspired by the people’s perspective."