REC Watches is a brand new Danish watch company. The concept is to salvage out-of-use iconic objects, and transform these new into brand new timepieces - ensuring that every watch is visibly unique. The result is modern, different, and quality wristwatches, encompassing the very soul of the recycled object.
We wanted to redefine how a timepiece can tell a (fantastic) story, and relate to you not as a customer, but as an individual. Watch fanatics to the bone, we wanted to create something different, unpretentious, and ultimately something we would simply crave ourselves. Hence, instead of some obscure year of establishment or vague ‘inspiration’, every single REC timepiece is made by salvaging classic cars and icons, and transforming them into watch components – a concept which we termed “RECOVER, RECYCLE, RECLAIM”.
The result? EVERY single REC watch is visually unique – that’s right, no two are identical - include handmade components, and are born with the story from the object of which it was made. Now that’s what unique design and great stories should mean!
THORNICO invested in Rec Watches in 2015 through the popular TV show Løvens Hule also known as Dragons' Den and Shark Tank.