Welcome to Box The Original

Yesterday marked the season premiere of the popular TV show “Løvens Hule” – the Danish version of Dragon’s Den. Our CEO & Owner Christian Stadil and his co-investor Jesper Buch invested in the Danish company Box The Original – witch is now a part of our venture branch.

Gourmet gummies

Box The Original is a Danish gourmet brand operating at the intersection of taste, design, and craftsmanship. The company is best known for its gelatine- and gluten-free gourmet gummies, coated in sustainable chocolate and crafted using 100% natural ingredients.

All products are handcrafted in Denmark using carefully selected ingredients, including 100% natural fruit powder and 100% pure, sustainable chocolate.

Built on passion and bold ambition

The brand was founded by the Danish couple Allan and Betina Donde, driven by a shared passion for fine craftsmanship and a desire to challenge traditional indulgence. Their ambition is to elevate enjoyment into something that is not only tasted but truly felt – where aesthetics, texture, and flavour unite in a complete sensory experience.

Christian Stadil, our CEO & Owner states:
“ I am truly looking forward to working with Betina and Allan – two wonderful and highly dedicated entrepreneurs who have successfully built and scaled businesses before and are well on their way to doing it again. Starting a company that generates double-digit millions in revenue within just a few months, while also achieving positive operating profit, is a remarkable achievement. And the product itself is outstanding!”

We look forward to following the journey ahead and are proud to welcome Box The Original to the THORNICO Group. With strong entrepreneurial spirit, a proven business model, and a product that speaks for itself, the future looks both exciting and flavourful.

Explore the universe of Box The Original here

Discover our full venture branch here