”We are incredibly proud to have had the opportunity to collaborate with hummel and DBU to design a national team jersey that symbolizes cohesion, courage, and community. For us, community is the core of both football and Danish culture, and the jersey is meant to remind us that we are stronger together than we are apart. Putting into play our own history combined with the values and roots of the national team, we have designed a national team jersey that represents a united entity fighting for a common goal – both on and off the pitch,” states Daniel Struzinki, Head of HALO.
The new national team jersey is designed in a deep bordeaux colourway, merging HALO’s Scandinavian design aesthetics with the proud heritage of football. The unique pattern displayed serves the inspiration from skydiving and harks back to the founder of HALO, Helge Petersen, who conceived the idea for the brand during a parachute jump in 1981.
The new limited edition national team jersey from HALO, hummel, and DBU will be available at www.landsholdsshoppen.dk from Thursday, October 24th at 10:00 AM.
Read the official press release here:
English press release
Danish press release
Contact:
Nicolai Johansen
Communication Manager
hummel A/S
Phone: +45 2074 3751
Email: nijo@hummel.dk