MÄT Foods connects with Playmobil for Austro-German market launch.
Backed by a new Austro-German distribution and salesforce agreement, MÄT extends its existing license with Playmobil, adding the market rights to co-brand MÄTs organic Dino snacks and cereals with the brand-new Dino Rise toy range from Playmobil.
The campaign is set to roll out in German and Austrian retail chains during Q2-4 2021, engaging consumers in store and online with fun competitions and creative toys along with healthy snacks – all under the campaign slogan: “Familienzeit” – Family time. An important virtue taught under COVID-19, in an increasingly busy everyday life.
Austro-German Campaign site: www.mat-dinorise.de
MÄTs main website: www.matfoods.com
Søren Ralph Christensen
CEO & Mr Nice guy
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