Front-Page Stories 

As of January 2020, hummel has acquired the activities of Performance Group Scandinavia A/S including the two established brands Newline and HALO
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Imagine a multidimensional spider’s web in the early morning covered with dew drops. In every dew drop you see the reflection of all the other dew drops. And in each reflected dew drop, you see all the reflections of the other dew drops. And so ad infinitum.
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Before you leave us behind for the holidays, please take some time out to catch up on news and record-breaking results among other very exciting initiatives that have happened in the THORNICO group this year. Christian Stadil is taking you on a tour around the conglomerate in a very familiar setting for him, namely Iron & Ink Tattoo Studio. Thor Stadil, on the contrary, is in more unfamiliar surroundings – watch the movie and see for yourself who’s ending up with a tattoo…

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Get an adventurous and creative December with the Christmas edition of KreaKassen. Together with the famous Shane Brox, Kreakassen has made a limited edition box packed with a lot of great Christmas materials for the purpose of inspiring the whole family to get creative during the holidays.

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As you probably know, Sierra Leone is amongst the poorest countries in the world, still recovering from the civil war and an ebola epidemic. For several years, hummel has been supporting non-profit organisations in Sierre Leone - organisations that use sport as a means to convey the importance of human rights, public health and education.

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Handball is not a common sport to play in most of the world – including Sierra Leone, where girls are usually not allowed to participate in any kind of sport. To help change this fact, hummel has, together with the non-profit organisation Football for A New Tomorrow (FANT), created a sister-organisation named HAND – Handball for A New Destiny.

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Every year we arrange an event where we celebrate our colleagues and where Company Karma is the wide storyline. This year we went Hardcore* (*the most active, committed, or strict members of a group or movement).

In the THORNICO Group, we have a very strong Company Karma philosophy in which we are all very committed and engaged. Our karma culture is taken seriously, and we are a dedicated group of employees across companies, industries and national borders that actively makes a difference in the world. This is possible because of everyone’s active engagement and therefore we consider ourselves a hardcore movement of people doing good while doing business.
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The move is mainly part of an internal initiative to differentiate OVODAN more clearly from their sister company SANOVO Technology Group and to form stronger ties with OVODAN Chinese egg businesses.
OVODAN is a name belonging to our group already. It consists of the Latin word for eggs (OVO) and an abbreviation for Denmark (DAN).
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hummel acts to help protect the environment – Introducing ZEROH2O.

Normally, it takes 25 liters of fresh clean water to dye just one single t-shirt. And every two years it takes the entire volume of the Mediterranean Sea to color the world’s textiles. Hummel takes action across professional UK football clubs.

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