Archive

In THORNICO, we are very proud to reveal that hummel just entered supplier agreements with The European Handball Federation and EHF Marketing GmbH, the marketing arm of the EHF.
As part of the new partnership, hummel has signed two four-year contracts to become the official sports supplier of the EHF and EHF Marketing.

In THORNICO, we are excited and honoured to announce that hummel will be the new technical kit partner for one of the most traditional football clubs in England, Everton FC. The three-year agreement will begin ahead of the start of the 2020/21 season and after 13 years of absence from Premier League, we are looking forward to seeing the hummel chevrons on the world’s biggest football scene again.

hummel and Astralis Group, who owns and operates the three globally leading brands, Origen in League of Legends, Future FC in FIFA, and the Counter-Strike team Astralis, today announced a comprehensive, new sponsorship agreement, which ultimately will include all three teams.

SANOVO TECHNOLOGY GROUP buys and takes over the SonoSteam activity from FORCE Technology.

SANOVO TECHNOLOGY GROUP recently decided and agreed with the management of Ovotrack on a strategic investment in Ovotrack Holding BV, global supplier of traceability and inventory management solutions for egg grading centers, processing plants and hatcheries.

You can read more about THORNICO's commitments and development in the Company Karma Report here.

During this difficult time, we are happy and proud to be able to share a piece of really, really good news.
hummel has just been named the Danish category winner in the annual SUSTAINABLE BRAND INDEX 2020 analysis. The organisation behind the survey asked 5900 Danish consumers for their assessment of 224 Danish brands.

…and has been for more than 20 years. Since hummel was handed over to Thor and Christian in the late 90’ies the mission for hummel has been to Change The World Through Sport. In a time where hate grows bigger and stronger on online channels, it’s never been more relevant to spread some good old love!

Brødrene Hartmann A/S ("Hartmann"), has entered into an agreement with the shareholders of Mohan Fibre Products Pvt. Ltd. (“Mohan Fibre”) for the acquisition of the company, which sells moulded-fibre packaging to egg and apple producers in India with a particular focus on the northern states of Himachal Pradesh, Punjab and Haryana.

As of January 2020, hummel has acquired the activities of Performance Group Scandinavia A/S including the two established brands Newline and HALO