hummel CEO steps down to pursue lifelong career dream
After seven remarkable years, Allan Vad Nielsen has made a personal decision to step down from his position as hummel Group CEO to pursue a lifelong ambition of spearheading his own business...
hummel is on a mission...
… and has been for more than 20 years. Since hummel was handed over to Thor and Christian in the late 90’ies the mission for hummel has been to Change The World Through Sport.
In a time where hate grows bigger and stronger on online channels, it’s never been more relevant to spread some good old love! And hummel tries to do that through supporting those who fight to help Change The World Through Sport.
hummel announces the continuation of the Love Athletes campaign, championing unique personalities changing the world through their belief in the power of sport. It’s the third season it presents a training collection through people who are trying to change the world through sport.
The starting point for this specific concept is to celebrate heroes from all over the world who really try to make a difference within the sport that they love. These guys are not top athletes or world champions, but they have a passion. This search for role models, as opposed to fashion models, keeps on being rewarding and hummel feels very privileged to be able to tell these stories.
Introducing the new Danish national team jersey
The new jersey for the Danish men’s national team at this summer’s Euros in Germany is designed to symbolize and pays homage to the culture of Danish football associations. Read more here.
Trendsales sold
We are very excited to announce that one of our venture investments, Trendsales, Denmark's largest second-hand marketplace for fashion and lifestyle products, has been acquired by Vinted. Read more here.