hummel CEO steps down to pursue lifelong career dream
After seven remarkable years, Allan Vad Nielsen has made a personal decision to step down from his position as hummel Group CEO to pursue a lifelong ambition of spearheading his own business...
hummel & Norwegian Handball Federation sign milestone agreement
hummel signs multi-year partnership with Norwegian Handball Federation until 2026.
Starting July 1st 2020 until December 31st 2026, hummel will be the official partner and technical supplier for the Norwegian Handball Federation (NHF) in an agreement including all official on and off-court sports apparel and accessories as well as medical equipment and resin.
Allan Vad Nielsen, CEO, hummel, states:
‘We are very excited about the NHF partnership. Not only does Norway field two world-class national teams but the partnership also represents an integral cornerstone of our indoor strategy supporting brand and business expansion in both Norway and internationally. Norway is a key market for hummel and we are looking forward to a long and productive co-operation based on our shared values and vision."
Introducing the new Danish national team jersey
The new jersey for the Danish men’s national team at this summer’s Euros in Germany is designed to symbolize and pays homage to the culture of Danish football associations. Read more here.
Trendsales sold
We are very excited to announce that one of our venture investments, Trendsales, Denmark's largest second-hand marketplace for fashion and lifestyle products, has been acquired by Vinted. Read more here.