hummel CEO steps down to pursue lifelong career dream
After seven remarkable years, Allan Vad Nielsen has made a personal decision to step down from his position as hummel Group CEO to pursue a lifelong ambition of spearheading his own business...
hummel returns to Premier League
In THORNICO, we are excited and honoured to announce that hummel will be the new technical kit partner for one of the most traditional football clubs in England, Everton FC.
The three-year agreement will begin ahead of the start of the 2020/21 season and after 13 years of absence from Premier League, we are looking forward to seeing the hummel chevrons on the world’s biggest football scene again.
Allan Vad Nielsen, CEO, hummel, states:
“hummel is excited and honoured to partner with Everton. Entry into the Premier League is integral to our ambitious growth plans, international expansion and focus on sport. Timing is also perfect as it is the 50th anniversary of Club legend Alan Ball introducing hummel to the UK market with his legendary white boots. Everton enjoys a massive following both domestically and globally, providing a fantastic engagement platform and positive outlook going forward. We have great faith in Everton’s future plans, the Club’s impressive history and its many passionate fans – all providing a perfect fit for the hummel brand. We look forward to playing an active role in helping write the next chapter of the Club’s illustrious history.”
Introducing the new Danish national team jersey
The new jersey for the Danish men’s national team at this summer’s Euros in Germany is designed to symbolize and pays homage to the culture of Danish football associations. Read more here.
Trendsales sold
We are very excited to announce that one of our venture investments, Trendsales, Denmark's largest second-hand marketplace for fashion and lifestyle products, has been acquired by Vinted. Read more here.