hummel CEO steps down to pursue lifelong career dream
After seven remarkable years, Allan Vad Nielsen has made a personal decision to step down from his position as hummel Group CEO to pursue a lifelong ambition of spearheading his own business...
hummel recreates the Afghan Women’s National Team in Australia
Company Karma is in our THORNICO DNA, and that’s why we are proud to share hummel’s new Karma Project LET’S PLAY AN EQUAL GAME.
After the Taliban took control of Afghanistan in August 2021, the women’s national football team suddenly lost their rights to play football. To keep acknowledging them as the official national team, hummel has together with Khalida Popal brought the team back together in Australia and provided them with a sponsorship supporting their right for equality.
“Unfortunately, we had to cancel our sponsorship with the Afghan Football Federation (AFF) in 2018 due to their role in a sexual abuse scandal. However, the Afghan women never left our hearts, and that’s why we’re proud to be back as sponsors for the team and support their fight for equality” says Allan Vad Nielsen, hummel CEO.
As part of the new unofficial sponsorship, hummel has torn of the old quest from the previous national Afghan jerseys and sewed new ones in with an even stronger message - LET’S PLAY AN EQUAL GAME.
The new Afghan national football shirt is available at landsholdsshoppen.dk and all profit generated from their sale will be donated to the Afghan team in Australia and their fight for equality.
Read more here
Introducing the new Danish national team jersey
The new jersey for the Danish men’s national team at this summer’s Euros in Germany is designed to symbolize and pays homage to the culture of Danish football associations. Read more here.
Trendsales sold
We are very excited to announce that one of our venture investments, Trendsales, Denmark's largest second-hand marketplace for fashion and lifestyle products, has been acquired by Vinted. Read more here.