Hummel strikes four-year deal with EHF and EHF marketing

In THORNICO, we are very proud to reveal that hummel just entered supplier agreements with The European Handball Federation and EHF Marketing GmbH, the marketing arm of the EHF.

Hummel strikes four-year deal with EHF and EHF marketing

As part of the new partnership, hummel has signed two four-year contracts to become the official sports supplier of the EHF and EHF Marketing.

One deal encompasses men’s and women’s EHF EURO competitions – up to and including the Women’s EHF EURO 2024 – while the second covers the four top club competitions: the EHF Champions League Men, the DELO EHF Champions League and both EHF European League competitions.

hummel will be the exclusive merchandising partner for clothing at EHF EUROs and for EHF Champions League and EHF European League competitions and will supply sports clothing and shoes for the federation’s staff and officials, including referees, across all competitions.

Allan Vad Nielsen, CEO of hummel, said:

“This is another major statement for hummel in the world of handball. The new partnership with EHF and EHF Marketing underlines the strategic importance of our indoor category and reinforces our position as a market leader.

“Handball is engrained in our brand DNA at hummel and we are looking forward to strengthening our association with the sport even further at major EHF and EHF Marketing tournaments such as the EHF EUROs and the EHF FINAL4 over the next four years.”

One of the first things that will come out of the new partnership is a dedicated online shop, which will launch in the autumn allowing supporters to purchase official merchandise.

About the EHF

The European Handball Federation (EHF) is the governing body for handball in Europe. With 50 member federations and two associated federations, the EHF is responsible for a wide range of tasks and activities from promotion, development and education through the organisation of high profile competitions and events including the EHF EURO and EHF Champions League. The headquarters of the federation and its marketing subsidiary, EHF Marketing GmbH, are in Vienna, Austria.

About EHF Marketing

EHF Marketing GmbH is the marketing arm and subsidiary of the European Handball Federation. The company works closely with marketing and media partners, as well as with Europe’s leading clubs to release the full potential of handball on the international sports market. EHF Marketing GmbH is responsible for the exploitation, organisation and promotion of the European club handball competitions including the EHF Champions League and EHF European League competitions.

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