Wim Hof: the recipient of our LE NON MOI - THORNICO Prize 2023

Last week, we had the privilege of presenting the 2023 LE NON MOI - THORNICO Prize to Wim Hof at the LE NON MOI Soirée celebrated in our THORNICO Copenhagen Headquarter. 

Wim Hof: the recipient of our LE NON MOI - THORNICO Prize 2023

Below you can watch how we launched and celebrated this year’s winner of our LE NON MOI – THORNICO Prize, Wim Hof.


About Wim Hof

Wim Hof is a leading global teacher and inspirator when it comes to the health of mind and body as well as spiritual development. He promotes the importance of using a combination of breathwork, cold exposure and commitment; The Wim Hof Method, as a way of getting people out of their minds and into their bodies, to achieve increased physical as mental health and well-being - ultimately to experience Le non-moi; the state of mind where we let go of ourselves, to find ourselves and where we as humans are at our best and feel the best.

We are very honoured that Wim Hof took the time out of his busy schedule to come to Denmark to receive the Prize.


THORNICO's LE NON MOI prize is given to an individual or team who, through their art, research or communication, enables more people to experience le non-moi.

Le non-moi is the important state of mind in which we forget the certainty of the self and allow ourselves to be absorbed so that it feels as if time stops, disappears, and everything is flowing. It is in that state of mind that we as humans are at our best and feel best.

It can be the work of art in which we forget ourselves, the music that makes us forget about time and place, the book that lifts us away. But it can also be research into the mind, for example, consciousness or psychedelics or dissemination of or teaching in meditation, breathwork, yoga or biohacking.

This is precisely what we want to pay tribute to with the LE NON MOI - THORNICO PRIZE, of DKK 250,000 as well as a unique artwork from a globally recognized artist.

The prize cannot be applied for but is given to a specially selected individual or team by Thor & Christian Stadil and THORNICO Holding.

Read more about the Prize here

Introducing the new Danish national team jersey

18 March 2024

The new jersey for the Danish men’s national team at this summer’s Euros in Germany is designed to symbolize and pays homage to the culture of Danish football associations. Read more here.

Trendsales sold

05 March 2024

We are very excited to announce that one of our venture investments, Trendsales, Denmark's largest second-hand marketplace for fashion and lifestyle products, has been acquired by Vinted. Read more here.