In 2017 the Danish startup Tattoodo engaged their online following with the Facebook Live hit series “Mystery Tattoo.” In the
show the users could interactively pick tattoos to be done live in the show on contestants. For the “Mystery Tattoo” production
Tattoodo teamed up with fellow Danish digital production house Drive Studios. The show featured tattoo legend Ami James and
his Miami tattoo parlour.
“Mystery Tattoo became a huge success with a reach of more than 50 million, which has been one of the reasons why Facebook
commissioned a new series from us", says Johan Plenge, CEO for Tattoodo.
Following the success of “Mystery Tattoo” Tattoodo and Drive Studios received a commission for the new Facebook Watch
platform launched in the U.S. in the summer of 2017. .
The new premium doc series with the title “The Tattoo Shop” focuses on the art form of tattooing and everyday life in the tattoo
parlour located in Wynwood Miami, one of the most vibrant and fastest growing art hot spots in the U.S. We follow the renowned
tattoo artists Ami James (Miami Ink, NY Ink), Chris Nunez (Ink Master, Miami Ink), Chris Garver (Miami Ink), Darren Brass (Miami
Ink) and Tommy Montoya (NY Ink) as they open their new shop Liberty City Tattoo.
Read the official press release here