hummel CEO steps down to pursue lifelong career dream
After seven remarkable years, Allan Vad Nielsen has made a personal decision to step down from his position as hummel Group CEO to pursue a lifelong ambition of spearheading his own business...
hummel wins the annual SUSTAINABLE BRAND INDEX
For the third year in a row, hummel has been announced as Denmark’s most sustainable clothing brand in the annual SUSTAINABLE BRAND INDEX!
Being the winner of this category means that the Danish consumers value hummel as the most environmentally and socially responsible brand within the industry.
”As a dedicated sports brand, we know it requires a solid team effort to run a sustainable business, and it’s amazing to see that our increased focus on sustainability has once again been noticed by our consumers. We are ready to take even more responsibility for our impact on the planet, and this has definitely whetted our appetite to keep fighting for a more sustainable future,” - Allan Vad Nielsen, CEO, hummel.
At the end of April, hummel is planning to launch a new and updated sustainable strategy to reduce the use of chemicals, pesticides, and virgin plastics in products and packaging. At the same time, hummel will reduce its CO2 emissions and continuously work towards the use of more sustainable materials.
Very well done by our colleagues in hummel and congratulations with the hattrick.
Undoubtedly, this is a huge recognition - which we in THORNICO and hummel would like to thank the Danish consumers for.
Introducing the new Danish national team jersey
The new jersey for the Danish men’s national team at this summer’s Euros in Germany is designed to symbolize and pays homage to the culture of Danish football associations. Read more here.
Trendsales sold
We are very excited to announce that one of our venture investments, Trendsales, Denmark's largest second-hand marketplace for fashion and lifestyle products, has been acquired by Vinted. Read more here.