Introducing the new Danish national team jersey

When Rasmus Højlund, Jonas Wind, Joakim Mæhle, and the rest of the Danish national football stars put on the red and white jersey this summer, they’ll bring along the hopes and dreams of the thousands of small football clubs stationed throughout the country.

”The new national team jersey represents the heart and soul of Danish football - our fantastic club culture. By incorporating the names of all 1535 Danish football clubs into the national team jersey, we aim to acknowledge and celebrate the countless volunteers, players, and local communities that work tirelessly every day for the children and youth. The design of the jersey serves to remind us that the national team is so much more than the players on the pitch; it is also the thousands of clubs that form the entire foundation of Danish football,” says hummel’s CEO, Allan Vad Nielsen.

SQUARES OF DIVERSITY

Beyond the club names printed on the inside, the jersey features a unique square design in varying shades of red. This design detail serves as a visual expression of the diversity of the many football clubs coming together to form the Danish football community. And this message resonates positively with Peter Møller, Football Director at the DBU.

”We are committed to be the team that represents all of Denmark, to inspire children and youth, and to show them how football can unite us. It’s not only about winning, even though that’s the national team’s primary role, but football can do so many things - and we are all interconnected in the Danish football system. When a child steps onto the local football pitch, they’re not just joining a club; they become part of a larger story about Danish football that spans from local communities to the national team - something we must never forget or take for granted.”

Read the official press release here
Buy the jersey here

Contact:
Nicolai Johansen
Communication Manager
hummel A/S
Phone: +45 2074 3751
Email: nijo@hummel.dk