New jersey for the Danish women's national team

Together with hummel, we are excited to introduce you to the new shirt for Denmark's national women's football team – a shirt that celebrates the journey, hard work and dedication it takes from being a little league player to becoming a part of the national team.

New jersey for the Danish women's national team


Click here to read more about this journey.

And visit to check out the new shirt.

Remember also to turn on your radio at 15:00-17:00 when our CEO and owner Christian Stadil, gives an on-air interview about the new shirt at Radio4, ‘Missionen’. 


Introducing the new Danish national team jersey

18 March 2024

The new jersey for the Danish men’s national team at this summer’s Euros in Germany is designed to symbolize and pays homage to the culture of Danish football associations. Read more here.

Trendsales sold

05 March 2024

We are very excited to announce that one of our venture investments, Trendsales, Denmark's largest second-hand marketplace for fashion and lifestyle products, has been acquired by Vinted. Read more here.